About Margin
Partners who meet you in the chaos—and help you find your way out.
Meet Your Team
Two experts. One mission: giving you your time back.
Shane Waters
AI & Automation Specialist
Shane knows what drowning in busywork feels like—he spent years doing the same manual tasks over and over. Then he built systems to handle it for him and got 20+ hours a week back. Now he builds those same systems for business owners who are ready to stop working weekends.
shane@marginai.consulting
Sara Byers
Operations & Change Management
With a Master's in Organizational Leadership, Sara brings the human side of transformation. She handles what AI can't—operational assessment, financial systems, project management, and most importantly, making sure your team actually adopts the changes. Her philosophy: systems don't fail because of technology. They fail because people weren't brought along.
sara@marginai.consulting"Shane builds what AI can do. Sara handles what AI can't. Together—partners, not vendors."
What We Believe
Kindness
We meet you where you are, without judgment.
Generosity
We share knowledge freely and celebrate your wins.
Community
We invest in local businesses and relationships.
Integrity
We're not here to sell you a service—we're here to find the best solution. Sometimes that's AI. Sometimes it's a simpler process. We'll always tell you the truth.
Simplicity
We build what works, not what sounds impressive. The best solution is often the simplest.
Sustainability
We create systems you can maintain and grow with—not ones that require us forever.
Our Story
You know that feeling. Looking calm on the outside while juggling a hundred things inside. Smiling at clients while your inbox sits at 200 unread. Saying "I've got this" when you're really just holding it together.
Margin started with a simple observation: most business owners know there's a better way to work. They see AI and automation transforming industries. They hear about the productivity gains. They just need a clear path forward—and the capacity to get there.
We've walked that path ourselves. Shane spent years buried in repetitive podcast production work before building AI systems that gave him his time back. Sara brought her Master's in Organizational Leadership to countless organizations—not just finding inefficiencies, but helping teams actually adopt new ways of working. She's the one who makes change stick, whether that's financial systems, project management, or getting skeptical teams to embrace new tools.
We noticed something else: consultants who assess but don't build. Automation agencies who build without understanding operations first. The result? Reports that gather dust. Systems that don't fit.
Margin is the solution: AI when it helps. Human expertise when it doesn't. We assess your entire operation—not just the parts a tool can fix. We implement solutions that fit your specific situation. And we stay until your team has fully adopted them. Partners, not vendors.
We chose the name "Margin" because that's what we create—breathing room, buffer, space to grow. When your systems work for you instead of against you, you get your time back. That's margin.
Ready to find what's costing you time?
Let's talk about what's possible for your business.